'This shift indicates that Google is becoming more selective and precise about when to deploy AI-generated responses.'
Seven say the AI Factory will boost its audience understanding and advertising strategies across 7plus and 7NEWS digital platforms.
The provides a platform where brands, publishers, and creative agencies can access a diverse roster of AI creators.
"When their voice is used to create a read, the talent is paid a fee. They have full visibility over all work...
Putting authentic, human-generated content ahead of AI-generated material.
Microsoft’s ecosystem currently connects brands with over one billion people through sites that they engage with daily.
Suzie Cardwell says that FY25 will see a formal AI strategy delivered for Nine.
Among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024.
"AI might be efficient, but humans are sceptical."
Plus: Keeping up with the AI evolution and preparing for the Paris Olympics.
Loni Stark: "Adobe Content Hub jumpstarts this process by providing a user-friendly interface for any individual to find and remix brand relevant...
“Dove has always stood for real beauty, and our commitment to never using AI in our ads underscores our dedication to authenticity."
Things have been hotting up in Cannes, and AI is the subject of all the sordid gossip-mongering.
Mandi Wicks: "When robust, fit-for-purpose AI tools are used responsibly and under human supervision, AI has the capacity to enhance rather than...
