"Right now, third parties are capitalising on your investment in marketing expertise"
"Every tech platform seems to be shoehorning in some form of AI feature"
"AI lacks the inherent empathy and emotional intelligence that human journalists bring to the table."
"We should pause and ask ourselves what impact will AI have on us, and wow, there is a lot to consider."
The model is based on data from more than 100 completed AI transformation consulting projects and 30 different use cases.
The principles were developed in collaboration with members and AI agency AirStack.
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JJ Fiasson: "Creators see the power of our platform."
No Standing's Scott Cleaver: "AI is not a fleeting trend but the bedrock of a new operational norm."
AI is a really big play here.
“AI can be a force for good”
"It is crucial for brands to comprehend the significant impacts looming on the horizon"
"There is no silver bullet when it comes to fostering a more inclusive and diverse workforce."
Darren Morton: "The crux of our profession lies in understanding 'why' we do what we do and 'to whom' it matters"