“Having to get another 150 people into the business is a lot of work."
• Seven’s winning combo: News, All Together Now & Sunday Night
This is a good time to be on 10 with their cute re-branding and decision to stay in the game for 50...
"It was refreshing to see a year’s worth of content planned out to address a 50-week schedule."
“This signals a new era for us and it brings all our brands together with some consistency."
• Gogglebox #1 demos, #1 entertainment, top three overall
• Tom Gleeson star power: Hard Quiz #1 non-news, #3 overall
Mediaweek editor James Manning recaps 10's 2018 upfront.
• Plus refreshed 10 audience proposition and an accelerated data strategy