Taboola Insights data revealed the VIVID festival in Sydney achieved a strong interest in online reading.
The findings from the recommendations platform for the open web delved into its pageview data from its Australian publisher network that reflects online traffic from the last 90 days.
The data revealed how many Australian eyeballs are on publisher news sites at any one time, providing advertisers with important insights on where to find audiences.
Overall, the data showed online reading interest in VIVID Sydney surged by 2,637% to 255,000 pageviews in the past 90 days. The figures show the most interest on 4 June as large crowds hit the Sydney CBD and surrounds.
A special “In Conversation” event at VIVID Talks that featured White Lotus actress Jennifer Coolidge and director Mike White was also a hot topic for Aussie readers, with online reading up 511% in the past 90 days to 35,000 page views. Reading about the talk on 11 June saw the biggest spike in online reading to 10,120 pages as Australian White Lotus fans sought out all the gossip online.
Train disruptions due to track work and huge crowds sparked reader interest as festival goers sought out information for transport options. On the days around the Sydney train disruptions, online reading jumped to 21,450 pageviews.
Readership data is aggregated across a network of users on a multitude of publisher sites in Australia, protecting individuals’ privacy while informing advertisers about the interests of their audience.
What people read about changes depending on what they are going through and what’s happening in the world. This is what makes readership data reliably current for advertisers seeking to know what’s on their audience’s mind. It can lead to the discovery of seemingly “new” or unexpected topics their audience is reading about.
Taboola has announced a new milestone for Homepage For You, its publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages.
Homepage For You is part of Taboola Newsroom, a real-time analytics platform that provides unique insights, sourced from Taboola’s dataset of nearly 600 million daily active users, which informs how to create more engaging content and discover new coverage areas that drive loyal readership.
See also: Taboola announces success of analytics platform ‘Homepage for You’