Taboola announced it is experimenting with integrating generative AI, including ChatGPT by OpenAI, into its ad platform.
One application of the new technology enables advertisers to use AI to generate optimised ads, titles and content, to take their advertising campaigns to the next level.
With this application, advertisers will be able to quickly generate multiple ad variations using natural language processing and machine learning, allowing them to choose creative content based on their queries with the ultimate goal of increasing the efficiency and effectiveness of their campaigns.
The AI-generated ads will also be optimised for high performance using data from tens of billions of engagements, which Taboola’s ads generate every year, ensuring maximum impact and reach for advertisers. The company is also exploring other ways to apply AI to make its business more effective and efficient.
Adam Singolda, founder and CEO of Taboola, said: “We are thrilled to be experimenting with ways we can integrate cutting-edge generative AI technology into our platform, including the highly advanced ChatGPT.”
“We believe AI technologies will revolutionise the way advertisers create and optimise their ads to drive performance, providing them with additional tools they need to succeed in the fast-paced world of online advertising.”
Taboola’s new AI-powered ad creation tool is currently in limited Beta testing with the goal of making it initially available to advertisers later this year.
In other recent news, Taboola and Yahoo closed its 30-year exclusive commercial agreement.
This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web.
The partnership brings Taboola to Yahoo’s iconic digital properties, which reach nearly 900 million monthly active users worldwide across mail, sports, finance and news.
See also: Yahoo and Taboola close its 30-year strategic partnership deal
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Top image: Adam Singolda