Taboola has announced a new three-year strategic partnership with Weatherzone, a DTN company. The partnership includes Taboola’s content discovery feature Taboola Feed, plus Taboola Video and Taboola News.
Weatherzone is Australia’s largest private weather service, reaching one in five Australians each month with weather forecasts, news and insights. In addition to its consumer services, Weatherzone provides operational intelligence to business, corporate and government clients across 15 industries including energy, travel, insurance, agriculture, retail, and mining.
Taboola’s content recommendation tool will be rolled out across the Weatherzone website (www.weatherzone.com.au) and its mobile apps, integrating the Taboola Feed, enabling users to access content recommendations, and Taboola News for new audience engagement opportunities.
Weatherzone will also integrate Taboola Video, allowing audiences to watch high-visibility videos, boosting engagement and user experience.
Weatherzone managing director, Martin Palmer, said: “We are always exploring ways to enhance our user experience with contextualised content. Taboola’s ability to enhance content discovery and audience engagement across our web and app platforms was a key driver in our decision to partner with them.”
Adam Singolda, CEO and founder at Taboola, said: “We are thrilled to partner with Weatherzone, a premium publisher and key weather destination in the Australian market. We look forward to supporting their local and national news by giving their readers more of what’s relevant, interesting, and new.”
The Weatherzone partnership follows Taboola’s recent announcements of partnerships with Are Media, Repco Supercars Championship and Val Morgan Digital.
Speaking about the partnership, Are Media head of product, Asa Rossier, said: “We are constantly looking at ways to enhance our user experience by connecting our audience with the right content, at the right time. Partnering with Taboola gives us access to their powerful recommendation engine that provides us with even more valuable data and insights on the content interests and behaviours of our users. Taboola’s ability to enhance content discovery and audience engagement across our network of sites was a key driver in our decision to work with them.”