T Australia: The New York Times Style Magazine has today released its launch issue, featuring the adored Australian icon Emma Watkins (aka the “Yellow Wiggle”) on the cover.
Stories of courage, energy and power fill T Australia’s “Strength” issue, the first edition of the print magazine. T Australia gets to know the real Emma Watkins — a hugely successful businesswoman, health advocate and PhD candidate who brings a refreshing kind of bravery to Australia’s entertainment scene.
“Emma has that universal likeability that money can’t buy,” says the magazine’s Publisher and Editor-in- Chief, Katarina Kroslakova. “What fascinates me about Emma is the breadth of her talent and her business savvy. She is a powerhouse, there’s no other way to put it. And she is marketing gold — she revolutionised The Wiggles brand — but she is so much more than that.
“I’ve had Emma on my radar for many years,so I was thrilled to finally have the opportunity to present a really intimate profile of her, and to shoot her at the Seidler House — that wonder of Australian architecture. It’s amazing to see these Australian treasures appear alongside the masthead of T: The New York Times Style Magazine.”
Other personalities featured in the issue include Barbra Streisand, Kylie Minogue, Miranda Tapsell, Jordan Barrett, Mick Fanning, Heidi Middleton and Andrew McConnell.
T Australia aims to be a barometer of Australian culture. It is one of several international editions of T: The New York Times Style Magazine and has been brought to Australian shores by the Publisher and Editor-in-Chief Katarina Kroslakova, who announced the launch late last year.
Published quarterly, T Australia covers men’s and women’s fashion, architecture and design, culture, travel, art, food, wine, wellness, entertainment and beauty. It strives to showcase a diverse range of voices from Australia and around the world, integrating local storytelling with the best journalism from around the globe.
Katarina says: “The media industry faced so much bad news in 2020and I was really affected by it. I felt kind of empty, watching an industry I love so much fall to pieces. But I didn’t feel hopeless; I felt that I could do something radical. I thought, ‘I’ll go against the flow and inject some activity and positivity into the market. The media landscape needs a bit of good news.’”
She adds: “There aren’t enough magazines that have a good balance for a male and female readership. T Australia speaks to all genders. It’s a premium style publication, but one with depth and substance. The content is driven purely by the stories we want to tell. But we don’t take ourselves too seriously, so there are plenty of whimsical touches, humour and things to make readers smile.”
Katarina is also the Managing Director of the content creation agency KK Ink Pty Ltd and the custom publishing house KK Press Pty Ltd. She specialises in tracking trends and producing of-the-moment ethical content.
The print magazine is supported by an online platform (taustralia.com.au) run by a team of local specialists. Katarina says: “The digital platforms are very agile and we’re uploading several times a day. The bulk of the content is local and we’ll be collaborating with content specialists to create targeted amplifications.”
She adds: “The print product will be a journal of record, tracking where we’re at as a nation. It will showcase the best of Australia, from culture to fashion, photographed in T Australia’s unique style. I hope readers are surprised, thrilled and captivated.”
T Australia is available at newsagents nationally from 15 March 2021 and by local and international subscription. For further information on T Australia, go to taustralia.com.au or @tmagazineau.