Neon Black has been picked as Sydney Markets’ PR agency, tasked with spearheading strategic communications activity across its suite of brands.
Those brands include the Growers Market, Produce Market, Sydney Flower Market, Paddy’s Markets, Fresh for Kids, and The Fresh Awards.
The creative communications agency specialises in PR and media relations, events, social media, marketing, and creative.
Ned Tesic, PR and brand manager at Sydney Markets, said: “We’re excited to announce the appointment of Neon Black as our new PR agency.
“Their expertise across food, hospitality, and agriculture, combined with their innovative approach to storytelling, resonated deeply with us. We look forward to collaborating with them to further elevate our brand presence.”
Soraya Calavassy, director and co-founder of Neon Black, added: “We instantly connected to Sydney Markets and its mission. Sydney Markets isn’t just a market; it’s a vital link connecting growers, wholesalers, and consumers. It’s a place where stories of dedication and passion unfold daily, influencing millions of lives across NSW and ACT.
“We are excited to utilise our extensive experience in adjacent industries to continue to earn the trust of media and consumers through the power of PR, amplifying the essence of Sydney Markets and unveiling its rich tapestry of traditions and stories to a broader audience.
“Whether you’re perusing the flower market, sifting through produce at the wholesale market, or checking out the many delights you can unearth at Paddy’s Markets, the fabric of Sydney Markets is incredibly rich and is filled with generations of fascinating people and their stories ripe to be shared with Australians.”
Neon Black’s portfolio spans food, entertainment, technology, education, beauty and lifestyle, entertainment, early education, technology and marketing. The agency also represents brands such as BritBox, Sukin, Rakuten Kobo, Gozney, and MindChamps.