Share trading and superannuation platform Superhero has announced the appointment of Chris Whitnall as its first head of marketing.
Whitnall brings more than 15 years of experience to the role, and he was most recently at the ABC where he spent almost four years as head of media.
In the newly created head of marketing role, he will be responsible for leading marketing strategy across the company’s internal creative content, performance and growth marketing as well as key agency partners.
Before his stint at the ABC, Whitnall worked at OMD for five years where he drove strategy for high-profile brands including Telstra, Stan and NSW Government.
Prior to joining OMD, he spent time working in London at Initiative, leading communications planning for Tesco and Tesco Bank.
John Winters, CEO and co-founder of Superhero, said: “Superhero has grown tremendously since launching in late 2020, driven by large-scale, industry-leading marketing campaigns. The team has also grown since launch and we are so pleased to have Chris come aboard to lead strategy as we continue to grow our customer base and product suite.
“Chris brings with him extensive experience transforming traditional businesses and industries – and is the perfect fit to lead our marketing team moving forward as we look to disrupt the investing sectors,” he added.
Meanwhile, Whitnall said of his new role: “I am incredibly excited to join the Superhero team. I’ve been an admirer of the brand for the last couple of years and have seen the great work the marketing team has done to develop the Superhero brand.
“Joining such a hard-working team will give me the opportunity to leverage my experience to continue to grow Superhero both in Australia and abroad as the business looks to geographic expansion,” he added.