Supercars pinch another agency boss to replace James Warburton

Seamer was appointed from a high-calibre list of high-profile business and sporting leaders

Supercars has appointed MediaCom CEO Sean Seamer to replace James Warburton as the head of the sport with a clear remit to continue the domestic and international success of the business.

Seamer was appointed from a high-calibre list of high-profile business and sporting leaders who expressed interest in the role. Like his predecessor once was, Seamer is also a media agency boss.

James Warburton

Seamer has spent 15 years with MediaCom, working across the US, Europe, Asia and most recently here in Australia. Having successfully guided Mediacom through strong growth since his appointment as CEO in 2015, Seamer brings a wealth of experience in multiple countries across business development, marketing, sponsorship, digital media, content and organisational culture.

Seamer said: “Very few times in your life do you get the opportunity to combine your passion with your craft. For me, this is one of those rare moments. The Supercars team, led by James, has the sport on a fantastic growth trajectory. With innovation in engineering, race formats and international distribution all on the roadmap, it’s a great time to be joining.”

Supercars board chairman, Archer Capital’s Peter Wiggs, said: “As an incredibly talented young businessman, Sean brings many great qualities which will allow him to build seamlessly on the foundation built by James and the management team. As importantly, he has a passion for and deep understanding of the sport.”

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