Supercars and Pizza Hut have launched a campaign that offers fans the opportunity to leave a lasting mark on the Repco Bathurst 1000.
The campaign, developed by the Supercars marketing team and Pizza Hut, gives people the chance to redesign Supercars driver Macauley Jones’ #96 Pizza Hut Chevrolet Camaro, by colouring in the stencil found on special large Pizza Hut boxes in market now.
Pizza Hut customers can now also order pizzas directly through the Supercars app.
The winner of the competition will take home a prize package including two general admission tickets to the 2024 Repco Bathurst 1000 in October, two Repco Bathurst 1000 merchandise packs, plus two course car rides and two grid walks.
The winning design will star in a 2.5-metre x 12-metre mural in the heart of Bathurst for the four weeks leading up to this year’s race.
Pizza Hut CEO, Phil Reed, said the partnership reflects its commitment to brand modernity and to engage with customers in new and exciting ways.
“Integrating Pizza Hut ordering into the Supercars app is a groundbreaking development that enhances the race day experience and offers our customers convenient access to their favourite pizzas anytime,” he said.
Supercars head of marketing, Brenda Younes, added: “Two beloved brands, a popular Supercars driver, a unique promotion, great prizes and pizza – it’s a fantastic combination and a great example of why the Supercars and Pizza Hut partnership works so well.
“We are always looking for unique and memorable experiences for our fans, and Pizza Hut has enabled us to deliver several great new experiences at once.
“We can’t wait to see the designs Supercars fans will come up with and to see the winning design showcased in Bathurst in October.”
The Macauley Jones car design competition is being promoted through Supercars-owned media, including EDMs and social media, and a bespoke content series.