DiDi and agency Sunday Gravy has launched its innovative new service, DiDi Tow, to make roads a little safer this holiday season and the coming summer’s busiest nights.
The rideshare company’s service, which will be able to book the service from within the app, allows people to stay and have “one more” while ensuring both they and their vehicle get home safely, so they can wake up the next morning with their car in the driveway.
“To help get less people behind the wheel this summer, we’re introducing an array of initiatives, including DiDi Tow, a summer surge cap, and discount codes to make ridesharing the safe and affordable option,” Tim Farmer, head of brand marketing ANZ, DiDi, said.
The in-app service and video are part of a wider campaign, encouraging people to get out and enjoy everything the ‘24/’25 summer has to offer – that’s supported by OOH, Social, and Radio.
“Going out with mates and having a good time is the best, but people who drive under the influence are the worst. Launching a tow service was the most responsible thing we could do,” Mary Graham, Sunday Gravy art director, said.
CREDITS:
DiDi:
Head of Brand Marketing ANZ: Tim Farmer
Senior Marketing Manager: Dona Barbagallo
Marketing Manager: Dylan Vale
Head of External Affairs: Daniel Jordan
Sunday Gravy:
Co Founder, Chief Creative Officer: Ant White
General Manager: Anna Camuglia
Head of Creative Productions: Karolina Bozajkovska
Head of PR: Sean Sowerby
PR Account Manager: Lily-May McBain
Head of Strategy: Brigitte Bayard
Senior Producer: Hanna Rayner
Senior Creative: Sam Whatley
Senior Creative: Max Kennedy
Copywriter: Phoebe Joiner
Art Director: Mary Graham
Group Account Director: Emily Pietrocola
Senior Account Manager: Kat Hallahan
Senior Account Director: Bec Gubbins
The Sweetshop Films:
Director: Trevor Clarence
Producer: Nicole Crozier
Executive Producer: Kate Roydhouse
co Managing Director: Greg Fyson
co Managing Director: Edward Pontifex
DOP: Shelley Farthing-Dawe
Editor: Stu Morley @ The Editors
Colourist: Billy Wychgel
Flame Artist: Stu Cadzow