After Mix Adelaide explodes to 16% share, ARN moves content guru Sue Carter to Gold

Carter joined ARN in 2015 and has played a significant role in keeping Mix102.3 Adelaide’s favourite station.

Just days after recording the best performance at any metro radio station in Australia in the survey results, ARN today has appointed Mix Adelaide content director Sue Carter to the role of content director for Melbourne’s GOLD104.3.

• Radio Ratings 1 2018 – Adelaide: Mix 102.3 smashes it out of the park

Carter joined ARN in 2015 and has played a significant role in keeping Mix102.3 Adelaide’s favourite station.

ARN has appointed Tony Aldridge to replace Carter as content director for both MIX102.3 and Cruise 1323 in Adelaide. Aldridge is originally from the UK where he has had a long career in radio. Most recently, he has worked with Nova in Sydney. He will start in Adelaide on March 19.

ARN national content director Duncan Campbell said: “Sue has been a valued member of the team in Adelaide and a key part of Mix102.3’s ongoing success, so I know she will be an excellent addition to GOLD104.3’s team in Melbourne ahead of the launch of Christian O’Connell’s breakfast show on June 4.

“I am pleased to welcome Tony Aldridge to ARN. His depth of knowledge and experience in radio will be a great asset to the Adelaide team.”

Carter said: “I’m excited to be taking on this new role at GOLD104.3 and look forward to being part of a team that delivers innovative and engaging content for Melbourne audiences.”

Carter has extensive experience both overseas and in Australia having worked for international radio brands including UTV in Ireland as well as GWR, GGap and JACKfm in the UK. During her career, Carter has held a range of key roles including sponsorship and promotions manager, content director, breakfast producer and presenter, news editor, creative director and executive producer.

Carter will start in the role of GOLD104.3’s content director on April 9.

Subscribe to the Mediaweek Morning Report with the form below.




To Top