Starcom Australia CEO Toby Barbour has announced the appointment of Graeme Wood as the agency’s new national strategy director.
Wood joins Starcom from m2m Media where he was head of strategy. He has more than 12 years’ experience in the media industry and has also previously worked with OMD in strategy and led the agency’s successful pitch for Frucor last year.
Born in the UK, Wood was also strategy director for Europe on the Mondelez account at Carat Global, responsible for communications strategy, media innovation and marketing effectiveness for clients Oreo, Philadelphia, Trident and Halls, among others. He has worked at media and digital agencies across clients in the FMCG, travel, finance, fashion and telecommunications categories.
Wood’s appointment is effective immediately. He replaces Chris Vance who has joined the Starcom global leadership team as senior vice president, global organisation design.