The Starcom Open Home Melbourne event, which was held in May, brought together the agency’s talent, clients and media partners under one roof to bring to life its People Powered Growth proposition.
The event was attended by 60 media partners and 20 clients. Located at a Metricon Signature home in Brighton, each room within the home featured a Starcom client, such as a Snooze-branded room, Miele kitchen products, and a Jeep in the driveway.
Team Snooze in action during one of their rotations
The event also featured a panel discussion with clients on the topic of ‘how brands are evolving from pandemic recovery to growth’. The panellists included Tom Noble, director of marketing & communications, Fiat Chrysler Automobiles; Michele Laghezza, marketing director ANZ, Miele; Doni Davies, general manager of marketing, Snooze; Sharon Winton, marketing director drinks & dairy, Bega; and Domenic Varese, Victorian marketing manager, Metricon. The discussion was moderated by Sally Christian, national head of strategy, Starcom.
Dom (Metricon), Michele (Miele), Doni (Snooze)
Stuart Jaffray, Starcom Melbourne MD said: “As the Human Experience Company, the focus of the Starcom Open Home was to provide a human experience to our clients with the purpose of improving business outcomes for our clients. We wanted to connect with our media partners and clients in a way that was authentic to the brands that we represent. When you think about it, all of the Starcom Melbourne clients are connected to the home – from the Jeep on the driveway, to the Red Energy that power it. From the Snooze bed that you sleep on, to the Vileda mops that we clean with. From Dairy Farmers product in the fridge to the QV gentle wash in the bathroom. From the Miele oven to the garden plants from Mitre 10, and from the Systane eye drops in the bathroom to the Seek career advice in the study. And we were able to bring all of this to life in the home of a client – Metricon Homes.”
