Stan’s chief marketing officer Diana Ilinkovski has resigned from the streaming company, effective immediately.
A Stan spokesperson told Mediaweek: “Stan can confirm that Diana Ilinkovski has resigned from her position as CMO to spend time with her family.
“Stan will soon commence a recruitment process.”
Ilinkovski joined Stan in 2014, the year before the Nine-owned streaming service launched in 2015. She joined as the marketing communications manager, before switching to head of brand, creative & comms in 2016. In 2019, she became marketing director and in August 2021, began her tenure as CMO.
The announcement of Ilinkovski’s departure comes as Nine revealed last week at its upfronts that Stan Sport will now offer advertising in 2025.
Nine say the addition of advertising on Stan Sport will allow advertisers to reach audiences across it’s live broadcast, live streaming and on-demand platforms, offering “ease, efficiency, and effectiveness in campaign execution creating the most powerful Total Television platform in Australia.”
The announcement of advertising on Stan Sport comes as Nine introduces it’s prime-time television inventory into the 9Galaxy platform meaning campaign delivery is 100% guaranteed, no shortfalls, no makegoods.This allows Nine to introduce converged trading across all Television platforms.
9Galaxy+ is in the early stages of development, a platform that promises to revolutionise the way advertisers manage cross platform campaigns.
It will be the first fully integrated trading platform that enables advertisers to buy audiences across all of Nine’s platforms – live broadcast, live streaming, on-demand and SVOD, and ultimately Nine’s Total Publishing and Total Audio assets through a single, unified interface.
Built to streamline operations, 9Galaxy+ will integrate directly with Nine’s Customer Relationship Management (CRM) system and will leverage real-time audience insights via Nine’s Adobe CDP.
“The introduction of Stan Sport into Nine’s Total Television platform allows brands to reach even more Aussies and creates new opportunities for premium integration,” said Michael Stephenson, Nine’s chief sales officer.
“9Galaxy+ is our most significant technology project to date – a platform where every agency and client will have open, direct access to Nine’s inventory, trading systems, and pricing. We’re giving marketers unprecedented control over their campaigns, making it easier to plan, buy, and optimise across multiple channels.”