Stan has reported after just one day of the 2024 Paris Olympics it has set its own Olympic record. The streaming platform has recorded the biggest one-day audience ever for Stan Sport.
Without providing the exact data, Stan Sport has beaten its previous highest daily minutes streamed record by 24%.
The flood of viewers came on Saturday 27 July with two weeks of action still to come. Saturday delivered viewers the Opening Ceremony and then the start of Day 1 action. The start of the Opening Ceremony was initially missing from the on-demand offering, but Stan Sport soon rectified the glitch.
The overall initial viewer feedback to the Stan Sport offering seems positive, with the platform anticipating the audience numbers will continue to grow.
See also: Olympics on TV: How paying for Paris 2024 on Stan will be better than watching free on Nine
Over a third of viewers choosing on-demand
Data from the last 24 hours has also shown that Australians are enjoying the control they have with curating a Paris 2024 feed on Stan Sport. Over a third of Stan Sport audiences are choosing to watch Olympics coverage on demand (35%).
Stan’s International channel offering has also seen significant viewership since going live on Saturday. One in 10 of those watching the Olympics on Stan Sport are viewing the multi-language channels. Those channels are taking the Olympic feed provided by EuroSport, Sky NZ and Viacom18.
‘We knew we had a big job’
Stan chief executive officer Martin Kugeler said: “The Olympic Games hold an important part in the hearts of people living in Australia, and we knew we had a big job ahead of us when we took this on. Our ambition was to create a groundbreaking Olympic viewing experience that showcased the biggest global sporting event and the exceptional athletes, in the best possible way.
“The Olympics is about creating many memorable and inspiring moments and it was our mission that people in Australia had the chance to watch these moments when they wanted, wherever they wanted, in the best possible quality.
“Our unique offering is a series of Australian firsts for Olympic viewing: every second, of every event ad-free, live and on demand.
“Thousands of hours – 36 events in parallel and the biggest moments showcase in stunning 4K Ultra UD. In addition, we are making the Olympics more accessible than ever before – as a world-first, delivering eight exclusive international, multi-language Olympic broadcast channels to the multicultural Australian community as well as providing live captions for English language and other languages like Spanish, French, Italian, and German.”
He added: “We are delighted with the reception so far. Our record numbers and customer feedback give us confidence that we have created an outstanding Olympics experience that perfectly complements the broadcast on Nine and 9Now collectively delivering the most comprehensive Olympics viewing offering in Australian history. Through our offering, Stan Sport has once again shown we are the premium partner for sport streaming in Australia.”
See also: 2024 Paris Olympics: Everything to know about Nine’s hosts and commentators
