AI platform Springboards has launched to help creative professionals and teams in the advertising industry explore more ideas faster and find new inspiration.
The platform was co-founded by former agency strategists Pip Bingemann and Amy Tucker, and has the backing of agencies around the world, such as Cummins & Partners, Jellyfish, BMF, TRG, SAMY, and Cutwater.
Springboards appears set to reshape the future of creativity with $5 million in funding from Australian venture capital firm, Blackbird Ventures.
“Creativity in advertising is under siege,” said Amy Tucker, co-founder of Springboards. “Shrinking margins, skyrocketing pitching costs, and ever-higher client expectations are threatening the craft. We built Springboards to help creatives do what they do best: think big, explore boldly, and stay original.”
As part of the first Google for Startups Accelerator: AI First program, Springboards generate 10–30x more creative diversity than OpenAI, Anthropic, and Gemini combined.
The platform offers nine AI-powered tools that amplify creativity at every stage of the process – from uncovering insights and generating ideas to validating concepts and crafting campaigns.
Unlike other AI platforms, Springboards has a grasp of the complexity of creativity and collaboration between human and AI, becoming a creative partner.
Other key features include the Insights Digger, Campaign Concepts, Validator Tool and Sparks Feature.
“We designed Springboards to be a partner, not a replacement,” said Pip Bingemann, co-founder of Springboards.”AI shouldn’t rob the industry of its soul—it should expand its creative horizons. With our platform, agencies can explore more possibilities, break conventions, and push the ceiling of creativity, ensuring the work isn’t just faster, but more daring, original, and inspired.”
‘Human x Springboards AI = the modern strategy team’
“Springboards is a game-changer,” said Tim Collier, national head of strategy at Cummins & Partners.
“It helps teams focus on the most interesting and challenging part of our jobs—finding original ideas that connect deeply with people. It’s not about devaluing creativity; it’s about enhancing it.”
Christina Aventi, chief strategy officer at BMF called Springboards “as a handy go-to tool.” She added: “It helps uncover insights to marinate upon that improve your thinking… it gives you stimulus that can shift where you were first going, to push you into more interesting places. More insights, more ideas and it’s actually surprising what triggers a new thread of your thinking, helping you make connections you wouldn’t ordinarily.”
“Springboards is like having a well-trained strategy partner who can sharpen your ideas or gut-check your thinking in the blink of an eye,” says Monik Ladha, brand strategy director, at TRG. “It’s changing the way I approach assignments and workshopping problems.”
Tom Roach, VP brand strategy, at Jellyfish, part of the Brandtech Group said: “Our strategists love using Springboards. It’s proving incredibly useful. Helping them get to great briefs and ideas faster than ever before. It’s like having a strategy partner always by your side to riff with and bounce ideas off.
“It’s great when you’re a global team like us, everyone’s dispersed around the globe, and some strategists are the only ones in their market. It’s quickly become part of our daily AI diet. To us having Humans-in-the-loop is incredibly important. Maybe a Human x Springboards AI = the modern strategy team?”
Top image: Springboards chief technology officer Kieran Browne, Amy Tucker and Pip Bingemann