Spotify founder and CEO Daniel Ek took to the stage in LA at Spotify’s Now Playing event to share details of a multiple new product announcements that will first roll out in Australia.
Video consumption on Spotify has been exploding, with more than 250 million users having streamed a video podcast on Spotify. At the same time, the number of creators actively publishing video monthly on Spotify has grown by more than 50% year over year, including popular shows like The Comment Section, The Joe Rogan Experience, Call Her Daddy, The Diary of a CEO with Steven Bartlett, Rotten Mango, Therapuss with Jake Shane, What Now? with Trevor Noah, Modern Wisdom, Erika Taught Me, and more.
Daniel Ek
The range of new video offerings announced are aimed at helping creators grow their audience and better monetise their video podcasts while also providing fans a more seamless viewing experience.
Below are the announcements with all features available today unless otherwise noted:
• Uninterrupted Video Podcasts: Beginning in January, Spotify Premium subscribers in the US, UK, Australia, and Canada can watch their favourite podcasts uninterrupted by dynamic ads.
• Spotify Partner Program: Beginning in January, this new program will give eligible creators access to a powerful new monetisation system. The Spotify Partner Program has two components: Premium Video Revenue and Ads:
– With new Premium Video Revenue, creators in the US, UK, Canada, and Australia can earn revenue based on video consumption from Spotify Premium subscribers beginning in January.
– With Ads, enrolled creators earn a share of revenue every time a dynamic ad monetised by Spotify plays in their episodes both on and off Spotify.
• Spotify for Creators: The platform is evolving Spotify for Podcasters, Spotify’s free, all-in-one podcast hosting and analytics platform, to Spotify for Creators to better serve the needs of today’s multiformat creators with a more expansive and streamlined platform.
– The platform features a new mobile app experience, robust analytics, a suite of new monetisation options, tools to customise shows’ presence on Spotify, creator-fan interactivity features, and turnkey audio and video distribution.
• Podcast Clips: Eligible creators will also have the ability to upload short-form, vertical Podcast clips to promote their episodes, and select a custom thumbnail to represent their content on Spotify.
“I truly believe that artists and creators are the ones that change and drive culture. Now we give you the tools to affect it, but you are the ones who change it” said Sulinna Ong, Spotify’s Global head of editorial, at the event.