Haymes Paint has launched a refreshed brand platform and integrated campaign with Spinach.
The agency’s campaign is designed to target both trade painters and DIYers alike and the ‘You bet it’s better’ platform highlights the superior quality of Haymes products and the brand’s home-grown heritage.
‘You bet it’s better’ spans creative and media across regional TV, BVOD, digital, out-of-home and direct comms, and was shot at the brand’s new facility in Ballarat, on the site where the company has been operating since 1935.
The tongue-in-cheek campaign features a cast of Haymes people and takes a dig at foreign-owned paint brands while dispelling the myth that if you pick a colour from a particular paint brand, you’re stuck with that brand.
“Haymes Paint is Australia’s largest Australian-made and owned paint brand. We’re especially proud of that,” Andrew Senyard, Haymes Paint head of marketing, said.
“Likewise, we’re incredibly proud of the quality of our products and live by the words of the late David Haymes, ‘We never take shortcuts on quality’. We’re a little bit different from the other big paint brands, and this new campaign perfectly highlights that.”
This is the first campaign from the integrated agency for Haymes after winning the business in a competitive pitch earlier this year,
“We’ve loved every minute of working with Haymes Paint to reinvigorate their legendary brand,” Spinach ECD Dom Megna said. “Their people are feisty, unique and good fun. It made sense to bring them to the fore to tell their Australian story of quality and pride that’s been building constantly for 90 years.”
See also: Spinach appointed communications lead for Haymes Paint
CREDITS
Client: Haymes Paint
Head of Marketing – Andrew Senyard
Customer Marketing Manager – Louise McKenzie
Customer Marketing Manager – Felicity Howden
Creative Agency: Spinach
CCO: Frank Morabito
ECD: Dom Megna
CD: Justin Groves
Account Director: Bambi Villacruz
Account Executive: Paige Sobczyk
Strategy Director: Glenn Myatt
Media Director: Ben Willee
Production Director: James Williams
Finished Art: Georgia Raynes-Greenow
Production: Spinach
1St AD: Will Gunn, Comma Films
Producer: Ayden Aramze, Comma Films
DOP: Jensen Cope
Editor: Tonks
Sound: Production Alley