Rodrigo Pires joins Spinach as its connections and investments manager.
In the role, he will oversee the Melbourne-based integrated agency’s internal trading desk, leveraging large-scale data to drive sophisticated marketing technology solutions for clients.
Pires will collaborate with Digital Balance, the MarTech consultancy Spinach acquired in 2023, to enhance the agency’s capabilities.
He brings two decades of marketing experience to the role and joins the agency from Resolution Digital where he was Activation Manager
Pires was previously at OMD and Nunn Media, where he worked across major brands including Mazda, the Victorian Government, and JB Hi-Fi. He originally cut his marketing teeth at his family’s retail business in São Paulo, Brazil.
“Rod doesn’t just bring extensive media knowledge – he’s exactly the right fit for Spinach,” Ben Willee, general manager and media director at Spinach, said.
“Our clients expect senior, highly experienced professionals to work hands-on with them every day. That’s been a key part of Spinach’s DNA from the beginning. With his background spanning major brands and diverse sectors, Rod’s skills and approach add immense value to our team and our clients.”
Pires said he was drawn to Spinach’s unique integrated approach to media and creative.
“Spinach stands apart from other agencies by viewing a client’s business holistically. That allows us to challenge conventional thinking. I’m excited to grow my career in this dynamic environment and support my team’s development as well,” he added.
The new appointment at Spinach comes after the agency worked with Mamamia for an integrated campaign to help parents to boost their kids’ veggie intake with Nutri V, single-ingredient powder pouches make it easy to add vegetable intake.
Top image: Rodrigo Pires