Sparro by Brainlabs has been appointed to manage SEO for Healthengine, the health platform that connects millions of users with over 9,000 Australian healthcare practices, including GPs, dental, allied health, medical specialists, and pharmacies nationwide.
Matt Gudge, newly-appointed CMO at Healthengine, said: “Investing in our ability to connect patients to providers has been the backbone of our business and core to our mission.
“That’s why we are excited to announce that Sparro has been onboarded as our SEO agency, to support our continued efforts to simplify the patient journey and grow our providers’ businesses.”
The digital marketing agency will work closely with Healthengine to revise its website structure, user experience and on-site content. The vision of this work is to efficiently connect searchers with healthcare providers, right when they need a seamless experience most.
Morris Bryant, co-founder and partner at Sparro by Brainlabs, said Healthengine is a great business to be partnered with.
“Healthengine are trying to create better accessibility of medical support for the end customer, while also adding a heap of value for the medical provider. The medical system needs that more than ever.”
“We’re stoked to be a part of it and fill more vacancies through our SEO work.”
CMO Matt Gudge said: “In the ever-changing SEO landscape it’s critical to have a partner onboard that can continue to support, optimise and lift Healthengine’s great efforts in this space.
“I am excited to welcome Sparro and their incredible team to the business and am eager to see the impact this investment can have on our provider network.”
The Healthengine’s SEO account win for Sparro by Brainlabs comes after the digital marketing agency was appointed to to manage Under Armour’s paid digital media, above-the-line media, SEO, and affiliate marketing.
See also: Sparro by Brainlabs wins Under Armour’s media account