Sophie Paterson has joined Ogilvy PR in the newly-created role of head of gaming and entertainment.
Paterson brings more than 15 years of experience to the consumer PR and influence practice, with entertainment brands such as Sony Music and Spotify.
She worked for Spotify for eight years from 2012 to 2020, and at Sony from 2020 to 2023.
In her new role, she will be responsible for hunting opportunities in the entertainment sector, focusing on streaming services, music, film and TV, publishing, the arts, events, and festivals. Ogilvy said this focus follows strong sector growth and increased demand for fan engagement strategies.
Ogilvy PR’s managing director for consumer PR and influence, Dan Young, said the new role had been created to help entertainment brands navigate increased competition.
“Given the increasing fragmentation of the entertainment industry, it has never been more important for brands to execute effective earned first strategies that connect publicity, social, influence and experiential to drive awareness and engagement,” he said.
“There’s a need for content platforms to drive local cultural salience and engage with the creative community and policy makers alike. Sophie’s proven experience in audience development will enable us to grow our client base in a sector where we already have a strong track record of success. We’re excited to have her on board.”
Paterson focused on championing various social causes throughout her career, including racial justice, plus LGBTQIA+ and gender equity initiatives within both Spotify and Sony Music. She has mentored for the AIR Women in Music Mentorship Program, and volunteered on pandemic initiatives like Our Soundtrack, Our Stories and Our Soundtrack, Our Ads.
Paterson was also part of the working group that delivered the National Music Industry Review in 2021/22, a landmark initiative addressing systemic sexual harassment and gender inequality in the Australian music industry.
Paterson said of joining the agency: “I am incredibly honoured and excited to join Ogilvy PR as the head of gaming and entertainment. The gaming and entertainment industries are at the forefront of cultural innovation and influence in an environment where there has never been more competition for eyes, ears, and attention.
“I look forward to leading our talented team in creating impactful, cutting-edge, culturally relevant campaigns that resonate with audiences across the ANZ and Asia regions, ensuring our clients’ brands thrive in this dynamic landscape.”
–
Top image: Sophie Paterson