Sony Music Entertainment and Tencent Music Entertainment Group have launched a new electronic dance music label, Liquid State.
Launched at an event held overnight in Hong Kong, the label will be home to artists from Asia and further afield.
Liquid State will also showcase talent via live tours and club events.
As part of his regional role, Sony Music Australia CEO and chairman Denis Handlin was officiating at the launch, along with Tencent Music Entertainment CEO Cussion Pang.
“These are exciting times for the music industry and Liquid State has been created to support and enhance the discovery and development of electronic and EDM talent across the Asia region,” said Handlin.
“Together we will make Liquid State the destination for a wide range of highly talented new and established global and local artists.”
Sony Music artist Alan Walker is a key signing for Liquid State with the Norwegian artist to release projects across 2018.
Top photo: Tencent Music’s Cussion Pang with Sony Music’s Denis Handlin at the Liquid State launch in Hong Kong