Sonnant has launched its newest AI-powered monetisation tools; a unique-to-market suite of tools that solves the most evasive voice and video advertising challenges.
Sonnant’s voice management platform addresses the complexity of content delivery, monetisation and creation, utilising AI-powered technology.
Every file sent automatically returns every relevant IAB category, gets auto-generated ad-markers and chapters, all injected with contextual advertising tags.
For broadcasters and podcasters, this means a better, quicker, more cost-effective way to provide contextualised advertising-at-scale for new or historical content.
Tony Simmons, CEO at Sonnant, said: “Content, campaign, and brand safety management is time consuming, complicated and expensive. We’ve delivered accurate solutions to address these challenges.
“Sonnant’s automatic IAB category identification gives our customers comprehensive content insights that make sales of advertising more targeted, more effective, more often.
“Also, manual placement, or lack, of ad-markers is a content production issue that directly affects our customer’s revenue. By solving this content challenge with automation, our clients have achieved operational and revenue gains,” he added.
Among the features and benefits of Sonnant’s AI are extraction of IAB categories and all entities such as names, organisations, topics.
Automatic creation of ad-markers based on advertising requirements and automatic chaptering and headlining content for enhanced discovery and engagement are also included.
Sonnant AI solves today’s most evasive content challenges by turning unstructured voice into structured data that can enhance and improve systems and solutions. Sonnant is based in Australia and has customers across the Australia, UK, USA.
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