For close to 20 years Mediaweek has been publishing the market-leading Mediaweek Morning Report. The first daily email to cover the media and advertising space in Australia looked around for a better email solution soon after launch and we settled on Mailchimp.
News broke overnight that the US-based email marketing firm was being acquired by Intuit for $US12b.
The global technology platform Intuit, which makes TurboTax, QuickBooks, Mint, and Credit Karma, said the acquisition will accelerate two of its previously-shared strategic big bets: to become the centre of small business growth; and to disrupt the small business mid-market.
Mailchimp global HQ in Atlanta
Together, Intuit and Mailchimp are promising to work to deliver on the vision of an innovative, end-to-end customer growth platform for small and mid-market businesses, allowing them to get their business online, market their business, manage customer relationships, benefit from insights and analytics, get paid, access capital, pay employees, optimize cash flow, be organised and stay compliant, with experts at their fingertips.
“We’re focused on powering prosperity around the world for consumers and small businesses. Together, Mailchimp and QuickBooks will help solve small and mid-market businesses’ biggest barriers to growth, getting and retaining customers,” said Sasan Goodarzi, CEO of Intuit. “Expanding our platform to be at the centre of small and mid-market business growth helps them overcome their most important financial challenges. Adding Mailchimp furthers our vision to provide an end-to-end customer growth platform to help our customers grow and run their businesses, putting the power of data in their hands to thrive.”
Mailchimp has a huge customer reach with 13 million total users globally, 2.4 million monthly active users, and 800,000 paid customers; with 50 percent of customers outside of the U.S.
Mailchimp CEO Ben Chestnut
Mailchimp co-founder and CEO Ben Chestnut wrote to Mediaweek, and his other 800,000 paid customers, this morning and said:
“Since day one, setting our customers up for success has been our top priority, and we’re confident that our acquisition by Intuit will advance that mission and secure the legacy of support for small businesses that we’ve built over the last 20 years.
“Like Mailchimp, understanding small businesses is embedded in Intuit’s DNA, which affirms my belief that this is the right next step for Mailchimp, our employees, and importantly, our customers. Intuit is a mission-driven global financial technology platform, and you might already use some of their products – like TurboTax and QuickBooks – that enable small and mid-sized businesses to prosper. Combining our marketing platform with Intuit’s AI-driven expert platform will allow us to create products and services that solve our customers’ biggest challenges, so you can thrive.
“Together with Intuit, we’ll deliver an innovative small business growth engine powered by marketing automation, customer relationship management, accounting and compliance, payments and expense, and e-commerce solutions, creating a single source of truth for your business. We’ll also be able to offer more personalized support and onboarding, expand our international footprint, and scale our teams to innovate faster and deliver the solutions you want and need.”
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