Women’s Health has secured Modern Family actor Sofia Vergara for the brand’s first Global Naked Issue. The cover image will be run across 15 international editions of the Women’s Health magazine including Australia.
The themed issue explores what nudity means – literally, physically, emotionally and metaphorically and celebrates the female form in all its shapes, sizes, colours and nuances. head & shoulders has partnered with Women’s Health on the Naked Issue in both the US and Australia.
Jackie Frank, the general manager, fashion, health and beauty at Pacific Magazines, said: “Women’s Health has combined forces globally to join the conversation surrounding body image – with provocative, inspiring, complicated, empowering and heart-wrenching stories alike.”
The issue includes “Naked News‟ across food, fitness, mind, health, nutrition and beauty – including stripped-back workouts, clean eating made simple, new skin-loving superfoods and high-tech athleisure fabrics so light they’re like wearing nothing – along with findings from a global naked survey whereby three in five Aussie women proudly admit they’re beautiful.
Jacqui Mooney, Editor, Women’s Health Australia, comments: “Right around the world, the body positivity movement is having a major moment. As women, we’re so often our own harshest critics. But what‟s encouraging to see is how the conversation is gradually starting to shift.
“Globally, we are realising strong (both mentally and physically) is so much more important than skinny. And this timely Women’s Health issue is a perfect reminder to celebrate the female form, and all the amazing things it’s capable of.”
In addition to extensive promotion across all Women’s Health touchpoints – including the brand‟s 451K social media fans and followers – The Global Naked Issue will also be promoted across Pacific’s brand network.