Influencer marketing specialist Social Soup has made three major new hires

Pacific Magazines group sales manager Cara Norris joins Social Soup as sales director based in Melbourne.

In Sydney, Georgia O’Brien has joined as sales director with extensive agency experience across Leo Burnett, DDB and M&C Saatchi. She was most recently sales director at PINCHme.

Justine Estigoy has also joined the Sydney team as campaign manager. Estigoy was most recently content and brand partnerships manager at Multi Channel Network.

“The influencer marketing landscape has evolved significantly since we launched Social Soup more than a decade ago, and it’s growing like never before as it becomes a key pillar in most marketing strategies,” Social Soup founder and CEO Sharyn Smith said.

“We have experienced massive growth, thanks largely to the partnerships we’ve forged with our clients resulting in long-running influencer programs.

“I am so pleased to welcome Cara, Georgia and Justine to the team as we grow our commercial and client service team to meet the increased demand for our influencer marketing expertise.”

Photo [L-R]: Cara Norris (Melbourne Sales Director), Justine Estigoy (Sydney Campaign Manager), Sharyn Smith (CEO/Founder), Katie Palmer-Rose (Commercial and Strategy Director) and Georgia O’Brien (Sydney Sales Director)