Snooze brings authentic bedroom moments to life new campaign via Match & Wood

Snooze has launched a new campaign with a series of cinematic yet relatable films that capture authentic bedroom moments.

“We believe the bedroom should uplift every mind, mood, and body,” Doni Davies, general manager marketing at Snooze, said. “It’s where life’s big and small moments happen—from silly giggle-fits to quiet introspection. This campaign is a tribute to all those moments and to the role Snooze plays in making them special.”

“We wanted to create something modern, stylish, and relatable—something that celebrates and evolves our brand whilst also transitioning seamlessly into retail,” Penny Watson, head of brand at Snooze, added. “Our iconic jingle and ‘Amazing’ tagline are part of Snooze’s DNA, and this campaign takes them to a new level. It’s about driving recognition and creating an identity that stands out, whilst keeping the heart of the legacy of the brand.”

Lenna Boland, creative lead at Match & Wood, said: “What an awesome brief—to celebrate the bedroom as a place where ‘amazing’ happens. Working with a tight-knit team (aka creative family) direct to client was super collaborative and super fun.

“Shot on the expansive Volume screen, Dylan (director) created a stunning, hyper-stylised world while still capturing the intimacy of the bedroom. Rob (composer) created a track that was ear-worm-bangin’. And there was an alpaca. Ticked all my creative boxes.”

Rachael Conway shared: “We are incredibly proud to have worked closely with Snooze to bring to life their new creative platform, ‘Every day, every night amazing.’ The campaign features a multi-channel approach that leverages Snooze’s distinctive brand assets, and launches in line with the Australian Open.”

Nic Desira, creative lead, added: “Hitting the sweet spot between a fashion and music video, this campaign positions Snooze firmly in the ‘now,’ giving it a distinct visual identity. By leaning into the ‘S’ in the logo in a bold, fresh way, we’ve also created a design that flows effortlessly across outdoor, retail, and other channels—making every brand interaction unmistakably Snooze.”

Watson concluded: “Ultimately, we want our audience to see themselves, or someone they know and love, in these moments. It’s these ‘every day, every night’ moments that make the bedroom so special; and Snooze is here to celebrate every one of them.”

The campaign launches nationally with 60”, 30” and 15” films, rolling out via cinema, free-to-air TV, BVOD, meta as well as 6” social media spots, OOH, and Spotify.

Credits

Client: Snooze
General Manager, Marketing: Doni Davies

Head of Brand: Penny Watson

Creative Team
Creative Lead: Lenna Boland
Creative Lead: Nicholas Desira
Senior Producer: Jennie McCartney

Production Company: Collider
Director: Dylan Duclos

DoP: Max Walter

Production Designer: Jackson Dickie

Executive Producer: Tom Slater
Senior Producer: Annie Schutt

Post-Production: The Editors
Brand Editor: Leila Gaabi

Retail Editor: Shannon Michaelas
Executive Producer: Charlotte Griffiths
Colourist: Fergus Rotherham

Online: Jamie Scott

Original Music/Sound Design: Rob Upward, Upward Studios

Photographer: Chris Hillary

Media: Match & Wood

• National Planning Director: Ryan Hancock
• Group Director – Rachael Conway
• Communications Advisor – Georgia Phillips-Cron
• Senior Communications Manager – Melanie Wong

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.