New digital network SnackableTV has launched, slated as a new way for young people worldwide to access high quality short-form entertainment for free, without subscriptions or pre-roll advertisements.
SnackableTV was founded by Sydney-based Kontented agency’s Kate Edwards and Shae Constantine, and aims to appeal to the millennial market.
“SnackableTV is purpose-built as much for the consumer as it is for the creator – it’s a conduit between the two worlds,” said the pair.
“Our doors are wide open to young creatives and creators. We want to distribute the best short-form content the world has seen, and this is only possible with a truly robust digital platform to facilitate the relationship between creator and audience.”
SnackableTV offers a solution for brands to target a millennial audience utilising quality native content by creating a “safe space” free of subscriptions, pre-rolls and pop-up ads to give viewers a great experience which will keep them coming back for more.
The network launches with solid collaborations and partnerships including official Youth & Content Broadcaster for Sydney Festival, co-produced podcasts with the team from Melbourne’s Sans Pants Radio and short films produced by future creative superstars from the Australian Film Television and Radio School (AFTRS). It features seven channels – Culture, Film, Gaming, Music, Podcast, Style and What’s Hot – a dedicated hub for today’s news, events and the best of the net.
Original series will feature respected members of the creative community including street artist Scott Marsh, music journalist Danny Clayton, celebrity fashion stylist Mikey Ayoubi, mindfulness coach Kylie Ryan, comedians Rhys Nicholson and Robbie Armfield, musicians Client Liaison, Sleepmakeswaves and The Jezabels, and more.