Snack Drawer has appointed creative experts Beaurey Chan, Zoe Anastasiou and Sarah Rogan to the agency’s social, editorial and account services.
Chan joins as social and content lead for Snack Drawer’s Netflix client with a strong background at Think HQ, where she led numerous successful social media and content strategies for the Department of Social Services, Respect Victoria and BreastScreen Victoria.
In her new role at Snack Drawer, she will oversee the development and execution of innovative social content that aligns with clients’ brand objectives.
“I feel that I’ve joined Snack Drawer at the perfect time, the agency is thriving and it’s exciting to be part of that growth,” Chan said. “I’m looking forward to working closely with the team to craft dynamic, creative content that truly resonates with our audiences.”
Anastasiou steps in as editorial strategist, bringing expertise from an impressive journalistic career, including roles as acting fashion and beauty editor at Refinery29 Australia and fashion editor at Marie Claire UK. Anastasiou will drive the editorial strategy on social for Netflix ANZ, ensuring it is engagement and resonance with target audiences.
She said: “I’m excited to continue Snack Drawer’s dedication to creativity and cultural relevance and I look forward to ensuring our content not only stands out but also supports our clients.”
Rogan takes on the role of senior communications account manager, bringing her experience of handling communications brand side for The Body Shop and L’Oreal. She will head up communications for Snack Drawer’s clients including Instagram, as well as developing and implementing Snack Drawer’s communication strategies to drive brand awareness and engagement.
“Snack Drawer has been on my radar for a while now, and I’m thrilled to join the team at such an exciting time,” Rogan said. “It’s such a fun & creative environment to be welcomed into and I look forward to contributing to the vibrant culture and great work.”
Jamie Searle, CEO and co-founder of Snack Drawer, said: “We’re absolutely thrilled to welcome Beaurey, Zoe, and Sarah to the team, each of them is highly regarded and incredibly talented in their field.
“The fact we’re able to attract talent of their calibre is a testament to the great work done by the existing team which has created incredible momentum, helping us grow our revenue by over 30% in the last 12 months. We’re committed to continuing to push creative boundaries and deliver ‘Good Attention’ for our clients, through our unique ‘Good Sugars’ model.”
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Top image: Sarah Rogan, Beaurey Chan and Zoe Anastasiou