Smartpay has launched a new brand campaign,“Hands On For Business Payments, via creative agency The Royals, showcasing the EFTPOS provider’s “hands-on” approach to service.
The campaign centres around the importance of providing seamless service to customers, allowing SMBs to focus on running their businesses.
“All the time we hear from our customers that our hands-on approach makes all the difference for their EFTPOS experience,” said Peter Thomas, chief marketing and product officer at Smartpay.
“The Royals’ Hands On For Business Payments campaign idea is a playful yet authentic way to show that when you choose Smartpay, you choose a business payments partner who’s on hand to help, whenever you need it.”
Thomas added: “In an era where so many services are gate kept behind long call wait times and you’re bounced from person to person, we’ve found that it really makes a difference to our customers that we have a hands-on, customer-centric approach to our business.”
The campaign is the culmination of an 18-month brand transformation project that included brand strategy, positioning, platform design, and campaign development.
“Smartpay knows what hands-on means: they understand what businesses do, what businesses need, and what it means if they can’t take payments,” said managing partner at The Royals, Andrew Siwka.
This work for Smartpay follows The Royals’ recent appointment by Bega Group to handle the creative account for its Dairy Farmers brand, effective July 2024. The account was put up for pitch in March after Bega parted ways with its former agency, M&C Saatchi.
See also: Bega hands Dairy Farmers creative account to The Royals
Credits
Client: Smartpay
Chief Marketing & Product Officer: Peter Thomas
Head of Marketing: Adrien Jarvis
Head of Digital Acquisition: Matt Rothwell
Senior Designer: Richard Harris
Marketing Manager, AU: Jessica Smith
Performance Marketing Specialist: Bryce McFadden
Creative Agency: The Royals
Production Partners
Production House: Eden Studios
Director: Pete Moore
Post Production: Eden Studios
Sound House: Electric Sheep
Casting: Fountain Head Casting
Media Partner: Advertising Advantage