Sling & Stone has been appointed to lead brand awareness for global greetings cards and gifts platform Moonpig in Australia.
The platform transformed the British greetings card market in the 2000s by giving consumers the ability to personalise with photos and text. Now, Moonpig is a one-stop-gift shop that continues to innovate, developing an easy-to-use card design app, plus new features such as video messaging.
“Sling & Stone’s deep experience and passion in consumer retail and tech innovation complements our marketing programme for Australian shoppers,” said Mary Liu, international director at Moonpig.
“The creativity showcased in the pitch, their deep local networks and genuine passion for the brand confirms that we couldn’t have found a better partner; they are a true extension of our in-house team.”
Kelly Owens, director of consumer at Sling & Stone, said: “Moonpig is a pioneering, market-leading brand, forging connections to positively impact users, and doing it all with a sense of humour, making it the perfect pairing for Sling & Stone.”
Moonpig joins an expansive portfolio of global brands who have sought out Sling & Stone’s expertise in localising, launching and amplifying brands in the Australian market, with current international clients including Krispy Kreme, Levi’s, Lush and Too Good To Go.
Last year, Sling & Stone won the pitch to represent Domino’s Pizza in Australia and New Zealand. The agency was tasked amplifying product launches, occasions, and creative communications in the two territories. Domino’s is the largest pizza chain in Australia and New Zealand in terms of both network and sales.
At the time, Rhiannon Frater, Domino’s APAC chief communications and corporate affairs officer said: “Sling & Stone’s expertise with dynamic challenger brands, combined with their creativity, passion, and understanding of our unique brand communications, makes them the perfect ‘topping’ for our exceptional in-house PR team.”