Sling & Stone appointed as agency of record for Tracksuit

by Mediaweek

Posted on 13 March 2023

The communications agency is tasked with growing the New Zealand-born startup’s brand presence among marketing decision-makers

Sling & Stone has been appointed as the agency of record for Tracksuit across Australia and New Zealand following a competitive pitch process.

The communications agency is tasked with growing the New Zealand-born startup’s brand presence among marketing decision-makers.

This includes founder profiling, tapping into Tracksuit’s unique datasets on consumer trends and positioning the platform as a crucial tool in the marketers’ toolkit.

Designed to give brands the power to make data-driven decisions, Tracksuit is the common language to measure, understand and communicate the value of a brand at a fraction of the cost of traditional tracking methods.

Surveying thousands of people each week from panels around the world, the platform allows companies to track their consumer awareness, consideration and preference across different markets and demographics, while also benchmarking themselves against their competitors.

Founded in 2021 by Matt Herbert and Connor Archbold in partnership with TRA Labs and innovation and venture studio Previously Unavailable, the Tracksuit team has grown to 25 full-time employees and is now tracking more than 1,500 brands across Australia, the United States, the United Kingdom and New Zealand.

The platform is already the chosen brand tracking solution for some of Australia’s brand leaders including Heaps Normal, Bondi Sands and Bailey Nelson.

After being bootstrapped for the first 20 months, the start-up recently announced a AUD$6.8 million seed funding raise and is now ramping up its communications campaign work to help transition into the next phase of growth.

This comes after Sling & Stone added three new clients to its growing portfolio of climate tech innovators and brands that are shaping the future.

Joining its Australian client portfolio are Avarni, a disruptive scope 3 carbon accounting platform, MGA Thermal, a revolutionary clean energy company, and Neara, a digitisation platform future-proofing the energy grid.