Australian green tech company, Sircel, has appointed PR and creative agency Keep Left as its strategic comms partner, tasked with developing the company’s go-to-market strategy, including a refreshed brand positioning and communications strategy.
Keep Left’s focus will be on the brand’s positioning and messaging.
“The agency is helping us raise awareness for the critical and time-sensitive nature of the global e-waste crisis while conveying Sircel’s market-leading capability, firmly grounded in environmental, social, and governance principles,” said Sircel’s consulting marketing director, Angie Bradbury.
“With a proven track record in collaborating with technology-driven and socially-conscious brands, Keep Left stood out as the perfect partner.”
Currently, 80% of e-waste produced ends up in landfill and does not get recycled. Sircel’s company mission is focused on solving the rapidly escalating global e-waste crisis – the fastest-growing waste trend in the world – addressing every commodity created by e-waste in an environmentally friendly way.
Keep Left’s strategy director Laura Agricola, who was appointed in April, said that e-waste space is quickly gaining prominence as a major environmental issue of our time.
“Resources are finite and we can’t keep doing what we’ve been doing and dumping so much e-waste into landfill,” she said.
“Sircel is leading the industry and solving a huge problem by bringing end-of-life technology back to life. They have an important story to tell, and we’re delighted to join forces with them to tackle the e-waste problem, head on.”
The news follows a recent awareness campaign by Australia’s largest waste management company, Cleanaway, which partnered with creative communications agency alt/shift/ for A Throwaway Decision – a safety campaign to raise awareness about the dangers of putting batteries in household bins.
Last month, Keep Left also won the account of Australian digital healthcare provider, Midnight Health, which has engaged the agency to grow the audience and market share of its product offering.
See also:
Cleanaway taps alt/shift/ for ‘A Throwaway Decision’ safety campaign
Midnight Health appoints PR and creative agency Keep Left to grow market share