Simplot Australia has appointed CHEP as its new creative agency. The partnership marks a new chapter for Simplot, a household name that has been an integral part of Australian and New Zealand lives for generations.
Simplot Australia is renowned for its commitment to quality food manufacturing, bringing iconic products to tables across Australia and New Zealand. With a focus on maximising the value from premium Australian-grown produce and global seafood, Simplot has built a reputation for delivering delicious and nutritious products that families love. Its dedication to forging long-term partnerships with local Australian farmers and the wider supply chain has been key to its ongoing success.
The company’s focus on people, partnerships, and mutually beneficial customer relationships has helped maintain its standing as a leader in the food industry. With CHEP at the helm of their creative efforts, Simplot is poised for even greater success, with the two companies collaborating on new campaigns and projects to further elevate its brand presence.
A new chapter with CHEP
The appointment of CHEP as Simplot’s creative agency follows a competitive pitch process, highlighting the shared vision and potential of the two businesses. Work will begin in February, with CHEP responsible for strategic direction, ideation, and production of brand campaigns, product launches, and ongoing marketing activity.
CHEP CEO, Lee Leggett, said: “We are thrilled to be partnering with Simplot – their business and brands are iconic. The pitch process was brilliantly run, and we’re looking forward to collaborating with their team to build a brand that not only resonates with our consumers but also drives lasting growth through bold creativity and strategic thinking.”
A vision for future growth
CHEP’s managing director for Melbourne, Thomas Penn, added: “We look forward to helping Simplot continue to build on the incredible success of the amazing brands that make up its business. It’s going to be a lot of fun.” This collaboration promises to bring fresh ideas and innovative approaches to Simplot’s well-established portfolio of products, paving the way for even greater consumer engagement.
With the combined expertise of Simplot’s rich food heritage and CHEP’s creative prowess, the future is looking incredibly bright for the partnership. As they work together to craft impactful marketing strategies, product campaigns, and customer-focused initiatives, Simplot’s iconic brands are set to resonate even more deeply with consumers across Australia and beyond.
As 2025 progresses, the collaborative energy between Simplot and CHEP is certain to lead to dynamic growth and continued success for one of the country’s leading food manufacturers.