OMD has appointed Sian Whitnall to head of digital, OMD Sydney.
Whitnall has over 10 years’ industry experience working across both the UK and Australian markets. Having first started her career at MediaVest and Initiative, Whitnall relocated to Australia in 2013 to take her first role with OMD Sydney as interactive director, working across clients such as Qantas, Johnson & Johnson and Estée Lauder. Whitnall rejoins OMD from her most recent role at Ikon Communications where she was head of digital amplification and trading.
Whitnall joins a growing list of OMD execs returning to the agency, with Peita Pacey and Gavin Gibson also recently rejoining the agency to drive its strategic offer.
Aimee Buchanan, CEO, OMD Australia, said, “Sian is a great operator, strategically minded and an esteemed leader. We are thrilled to have Sian back in the OMD family to drive digital thought leadership, product development and innovation through the agency. She will be a critical part of further evolving our product moving forward.”
Whitnall’s appointment is effective immediately.