Retail out-of-home company Shopper Media Group has reached 250 shopping centres nationally.
The organisation reaches more than 5.6 million Australians per fortnight via its network of high-tech SmartLite digital panels, reaching over 5.2m grocery buyers, 3.3m parents, 1.9m millennials and 2.1m Australian shoppers over 50.
Since launching in 2015, Shopper Media Group has focused on expanding reach in grocery-centric hubs.
Shopper Media Group CEO Ben Walker said: “For shopping centres and brands to succeed, it’s imperative that they understand who their consumers are and, importantly, think like the consumers they serve. This can only be achieved by a network system such as our SmartLite digital panels that can provide advanced location-aware analytics and shopper data.
“Our rapid expansion has been driven by our ability to capture unique data and unparalleled insights of consumers within our shopping centres. Pairing MIST’s market-leading technology with our SmartLite network means we are able to offer the most advanced integrated Wi-Fi and digital media solution in retail OOH.”