Shopper Media Group appoints Emily Sak head of data and insights

Sak previously worked at Pacific Magazines.

Emily Sak

Shopper Media Group has appointed Pacific Magazines’ former head of insights and strategy Emily Sak to the newly created position of head of data & insights.

The new role forms part of the expansion plan to keep up with the accelerated growth that has seen the Shopper Media Group portfolio surpass more than 220 shopping centres Australia-wide.

Shopper Media Group marketing & insights director Victoria Primrose said the appointment reaffirms the company’s commitment to data centricity: “We have invested in market-leading digital analytic capabilities already and this new role will help us further our capability – allowing us to continuously deliver new, enhanced data products and services to the market.”

Sak joins Shopper Media Group after more than a decade at Pacific Magazines focusing on media and FMCG consumer insights and strategy.

Shopper Media Group CEO Ben Walker said: “Emily is incredibly well-respected within the industry and her innovative style and experience in delivering enhanced business outcomes will ensure we offer our customers world-class insights on their customers, to help them drive growth.”

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