Shane Sutton rejoins Bauer as brands content director, Brigitte Guerin promoted

‘These two appointments are significant to our vision of delivering compelling content solutions for clients.’

Bauer Media has announced two new senior roles within its commercial brands team. Brigitte Guerin is appointed group brands and partnerships director after returning from maternity leave, while Shane Sutton (pictured above) will be joining the team in the newly created role of brands content director.

Paul Gardiner, Bauer Media director of sales, said: “These two appointments are significant to our vision of delivering compelling content solutions for clients and follows the launch of Story54, Bauer’s insight-led commercial storytelling division for brands.”

As group brands and partnerships director, Brigitte Guerin will lead the commercial brands team. The role will drive strategic brand opportunities across categories and generate new cross-platform initiatives. Guerin has a strong sales leadership background and was previously head of agency and direct sales at Bauer Media, and prior to that was head of media solutions at Bauer Media.

“Bauer has some of Australia’s most influential women’s brands,” said Guerin. “I’m thrilled to be leading the commercial brands team and I look forward to continuing to develop innovative brand integrations and partnerships for our advertisers.”

The position of brand content director sees Shane Sutton working closely with editorial teams to generate major content partnerships and brand-led commercial initiatives. He will be instrumental in developing content opportunities for clients working in conjunction with Story54. Sutton was most recently editor of Who magazine, which also saw him working closely alongside a dedicated team on the title’s evolving social and digital strategy. Sutton previously held senior positions at Bauer’s TV Week and Woman’s Day.

Of his appointment, Sutton said: “I am excited to be joining Bauer Media, a company dedicated to creating the most innovative content solutions for clients and advertisers across every platform. I look forward to working with the talented teams behind some of Australia’s most dynamic and enduring media brands on a range of valuable and highly engaging new brand content opportunities.”

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