Music publishing newcomer Seventh Street Media has expanded its pop music product Don’t Bore Us, launching its website this morning.
Don’t Bore Us was launched as a social media hub in January this year, and currently boasts an audience of 700k millennials across its social platforms.
“The launch of the Don’t Bore Us website comes off the back of an extremely strong social audience who simply demanded it,” says Seventh Street Media CEO Luke Girgis.
“Our initial intention for the platform was to be purely a social publisher but the consistent feedback from our highly engaged, young audience is that they wanted to see more written narrative from our creators outside of a Tweet or Facebook post.”
Seventh Street also publishes Sydney streetpress The BRAG, music website Tone Deaf and music tradepress The Industry Observer. It claims further acquisitions are on the cards this calendar year.