One of Australian television’s most iconic series, Healthy Wealthy and Wise, is being rebooted for a new generation on the Seven Network.
Last week Seven’s group managing director of television Angus Ross told Mediaweek: “Next year you’re going to see more brand-funded programming at various points on the network than we’ve ever done before. That’s because we’re involving our content people at an earlier stage in ensuring the right types of brand-funded programming that’s going to get an audience.”
Angus Ross
Healthy Wealthy and Wise is a major Seven brand-funded play coming to primetime in 2025.
Independent production company WTFN Entertainment has commenced pre-production on the format that is familiar to a generation of viewers. The program was a staple of Network 10’s schedule across the 1990s.
WTFN’s chief creative officer Steve Oemcke said in a statement: “WTFN is excited to breathe new life into this once hugely popular heritage brand. We’ll bring back all the magic of the original series, with a distinctly 2025 twist. Fun, laughs and lots of learning will win over a whole new audience of lifestyle lovers.”
Healthy, Wealthy and Wise segments will include food, home and travel plus finance tips and lifestyle hacks.
It has been speculated that Chrissie Swan will host the program.
Oemcke said the format will quickly become appointment viewing all over again. “Healthy, Wealthy and Wise is all about amazing people. From a talented presenting team of subject matter experts to a beloved Aussie host with a passion for lifestyle, watch this space for some big announcements in the coming months,” he said.
The Motto Group is taking to market a number of fully integrated in-program and airtime sponsorships across the first season of the new Healthy, Wealthy and Wise.
“The Motto team is thrilled to collaborate with WTFN and Seven, providing advertisers a unique opportunity to integrate their brand within the iconic Healthy, Wealthy and Wise,” said Motto director Cameron Knight.
“The format lends itself to seamless brand integrations across a number of advertising categories. Doing this in primetime on Seven presents a unique opportunity for leading and emerging brands.”
Knight knows his way around Seven – he is a former Victoria sales manager.
See also: Seven Degrees 2025 – Stranded on Honeymoon Island and Dr Chris Brown lead Seven’s 2025 content slate