Seven’s digital reach – Anywhere, Anytime
Seven is rapidly growing its already significant digital presence
Kurt BurnetteThe Rio 2016 Olympic Games was a defining moment for Seven as it delivered coverage across screens building on the success of the company’s multiple platform coverage of the Australian Open and the Melbourne Cup.
MORE: Seven Delivers Leadership in Sports
It is rapidly growing its already significant digital presence and will unveil plans for the further delivery of video and publishing content across an array of platforms, allowing the broadcaster to strengthen its broadcast television business and extend to one-on-one communications with mass audiences.
Seven’s drive to take content beyond broadcast television has moved to a new level over the past 12 months with the livestreaming of market-leading broadcast television networks to connected devices. This complements its continued leadership in video-on-demand, where the broadcaster has increased investment to cement its position as the number-one catch-up product in Australia with PLUS7 from Yahoo7.
Commenting, Clive Dickens, Seven’s Chief Digital Officer, said: “In the first 12 months since launching Seven Network ‘out of home’ mobile streaming we delivered almost 60 million live streams across ‘owned and operated’ digital products, and over 80 million catch-up streams on PLUS7 over the past 12 months which is also a growth of 27% year-on-year. Off the back of the Rio 2016 Olympic Games, 2017 is already shaping up to be the year that growth in mobile video smashes all forecasts and Seven’s powerful stories will be front and centre.”
During the Australian Open, Australian audiences were able to not only choose between matches on Seven and 7TWO, they also had the option of watching one of 16 live matches during the day and three at night through smart TVs, mobile, tablet and other IPTV devices. Around one third of regular viewers of the Australian Open accessed some tennis content on digital platforms daily. There were over 7.4 million video streams, with over 40 million minutes of streaming during the Australian Open series. On social media, global reach hit 21.7 million on Facebook and 7.8 million on Twitter.
Seven and Yahoo7 enjoyed a record-breaking first run as live streaming on PLUS7 officially launched for the Melbourne Cup – with more than 488,000 streams across the day and over 340,000 concurrent streams during the main race. Based on statistics on concurrent users and peak traffic, the live stream of the Melbourne Cup on Seven was to that time, the largest online event of its kind in Australia.
More than 18 million Australians watched all or part of the Rio 2016 Olympic Games across Seven, 7TWO and 7mate. Seven delivered 37.7 million live and VOD streams with a total viewing time of 325 million minutes, and an additional 73.8 million social video views. Facebook delivered 46.4 million social video views of Seven’s content, YouTube delivered 15.9 million views of Seven’s coverage, Twitter delivered 6.5 million views of Seven’s coverage and Snapchat delivered 5.0 million video views of Seven’s coverage. Across the screens of Seven, Australians viewed 20.7 billion minutes of coverage.