Seven’s Kurt Burnette: “Cricket the juggernaut that we predicted”

• Seven’s “spectacular summer”: Only network to grow share total people and key demos

The Seven Network has detailed how it is on track to deliver its promise to secure a 40%+ commercial share of 06:00–24:00 viewing across summer, having secured a 45% share in December:

Seven’s cricket coverage has been a massive success with Australian viewers, receiving praise for its fresh new approach and delivering huge audiences across the day and throughout primetime.

In summer viewing to date (at the end of survey week 3), Seven is the only network to grow share year-on-year, both in total people and all demos, throughout the day and in primetime.

Highlights of Seven’s Cricket coverage include:

• Total reach of over 14.6m Australians nationally, including 12m for the Tests and 11.6m for the BBL
• Average daytime commercial share of 55.6% during Test broadcast days. Even greater shares seen in key demos, with shares of 63.1% for P16-39, and 67.6% for M16-54
• Average primetime commercial share of 40.1% during BBL broadcast days. Even greater shares seen in key demos, with shares of 42.8% for P16-39 and 46.0% for M16-54

Seven’s chief revenue officer Kurt Burnette said: “Cricket has proven to be the juggernaut that we predicted, with reach eclipsing everything else, and audience growth in every demo across summer.

“Seven’s Summer of Cricket is delivering for our sponsors and clients. They bought audience, reach and integration, and we have delivered on all fronts.

“Seven has given our advertisers the best end to 2018 and the fastest start to the new year in all of TV. And this will be the case for the next five years.”

KFC’s marketing director Sally Spriggs said: “We’re delighted with our Summer Of Cricket Partnership with Seven so far and look forward to more success with the KFC BBL and the Sri Lankan Test Series.”

Top Photo: Kurt Burnette at Seven’s Allfronts 2018

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