Seven West Media’s innovative coverage of this year’s Australian Open has been recognised at the internationally regarded VideoNet Connected TV awards in London overnight.
Seven West Media’s “Australian Open Live Streaming” was commended in the hotly contested category of Multiscreen and Streaming.
Kurt Burnette, Seven West Media’s chief revenue officer, said: “This international recognition is a tribute to many people here at Seven West Media and highlights the great work done by our people working together at Seven and Yahoo7. The recognition also underlines our leadership in innovation in the delivery of our content to our audiences, and delivering our audiences to our marketing partners.”
In other developments in sports at Seven West Media, the broadcaster has unveiled the next phase of its “40 Days of Sport Anywhere, Anytime” with the launch of 7tennis.com.au for its coverage of the championships at Wimbledon.
The new app follows the launch of 7horseracing.com.au for the company’s recent coverage of Royal Ascot.
Also slated for “40 Days of live and free sport on your mobile Anywhere, Anytime” is the Seven’s upcoming coverage of the Davis Cup in Darwin, The FINA World Swimming Championships, and the major golf tournaments: The Australian Masters, The Australian Open and The Australian PGA Championships.
To follow in the coming weeks are: 7swimming.com.au and 7golf.com.au, complementing Seven West Media’s major online sports presence with 7sport.com.au.
Clive Dickens, Seven’s chief digital officer, said: “The extraordinary engagement during this year’s Australian Open underlined the passion of fans to binge watch live and free tennis on broadcast television and mobile. We are looking forward to 7tennis.com.au as a further step forward in delivering premium content anywhere and at anytime.”
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