Seven Creative has launched its new campaign for the 2023 season of The Voice Australia.
The campaign takes The Voice back to its core element that makes this show different – the adrenaline rush of the blind auditions and the iconic spinning red chairs.
Built under the idea that the world stops for The Voice, the TVC highlights the cultural impact of The Voice in turning the heads of millions of Australians with powerful singers auditioning to impress coaches Jessica Mauboy, Rita Ora and Guy Sebastian with newcomer Jason Derulo.
Rita Ora
Graham Donald, Seven Creative director, said of the campaign: “We made the scale of this bigger than any The Voice campaign we’ve done before to show how an amazing voice can unite Australia and stop us in our tracks.
“We had great fun shifting from a more traditional promo to developing a true creative platform.”
Melissa Hopkins, Seven West Media chief marketing and audience officer, said: “This epic campaign from Seven Creative is a special collaboration with renowned agency Emotive – whose digital, print and out-of-home will launch in the coming weeks.
“We are on a journey as a brand to ensure that we start to develop advertising that can stand up to the best advertising that others place on our platform,” she said.
The TV advertisement begins with a triumphant Rita Ora enjoying a glass of champagne following her win last year alongside the glamorous Jessica Mauboy as Guy Sebastian reveals an adorable puppy as his secret weapon to winning this season.
A singer appears on stage and the coaches take to their seats and belts out a riff that stuns them and the rest of the country. Meanwhile new coach Jason Derulo appears and tells the vocalist “I’ve got have you on my team.”
The Voice Australia is coming soon to Seven and 7Plus.
Jason Derulo
Credits:
Seven Creative
Emotive
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Top image: The Voice Australia judges