Seamlessmedia has been selected as the marketing partner for Your Property Agents.
YPA appointed the independent agency charged with its overseeing its campaign launch and increasing brand awareness in key saturated regions as it expands across Melbourne and further.
Your Property Agents said of the appointment: “Besides the fact Taz had incredible connections in media and no other agency can buy better – his solution was well thought out and not like others who tend to dump all media spend into just digital.”
The agency was chosen for its strategy expertise, approach to growth, omni-channel execution and competitive prices in media comparison.
Taz Papoulias, founder of Seamlessmedia, said of the win: “Our approach was simple, be honest, be transparent and show our projected profit made on the client which other agencies will not do.”
In the coming weeks, Seamlessmedia will roll out an extensive campaign designed to take YPA’s brand visibility to new heights. This strategic initiative will span across TV advertising, radio, transit and outdoor advertising, programmatic and digital.
Taz Papoulias: ‘Our approach was simple, be honest, be transparent and show our projected profit made on the client which other agencies will not do.’
Seamlessmedia believe in the science of brand growth and the extensive experience of our leaders and staff, and this campaign is set to be a case study in how a well-executed omni-channel strategy can elevate a brand to new levels of success over digital only campaigns.
Papoulias launched his media agency last year with the purpose of addressing the flaws of conventional agencies bringing almost 20 years of experience at agencies such as Murmur, True and Whitehat.
“After launching some of the most successful agencies and divisions in Australia over the last 20 years, not much has changed. When you unpack it – it comes down to ‘Value’ and ‘transparency,” said Papoulias at the time.
He noticed that a fair value exchange must occur between agency and staff, not just agency and client, which he pinned down to low staff retention rates. But the core of his business model is focussed on transparency.