At Seafolly’s heart and soul, swimwear remains the centrepiece of the Summer 16 collection
Iconic Aussie swimwear brand Seafolly has revealed the second chapter of it’s Welcome To Seafolly campaign, shot in Broome, WA.
Welcome To Broome features international model and WA local Bridget Malcolm, chosen for her connection to the state as well as her natural beauty.
Malcolm is joined by German model Alena Blohm, with the pair immersing themselves completely in the Broome community.
“Seafolly is such an iconic Australian brand,” says Malcolm. “It’s the pinnacle for a lot of Australian models and I’m just so happy and humbled to be included as part of the family. This trip has been unforgettable.”
Seafolly’s love affair with Broome started in 2007 whem Miranda Kerr was the face.
“The ‘Welcome to Seafolly’ series invites you to embrace what makes an Australian summer truly unforgettable – the picturesque beaches with warm golden sand and welcoming waves, iconic Seafolly swimwear, and friendly coastal communities,” says Seafolly’s Chief Marketing Officer, Mathew Hayward.
“After visiting laid-back Byron Bay to ease us into spring, the vibrancy and intensity of Broome helps us truly celebrate the height of summer. ‘Welcome to Broome’ also showcases its commitment to the global heroising of sharing an Australian Summer with women everywhere – with fit, fashionability and fun.”
At Seafolly’s heart and soul, swimwear remains the centrepiece of the Summer 16 collection, a diverse colour palette and a new take on feminine frills and ruffles is delivered.
Seafolly’s Welcome to Broome campaign launched nationally last week on 5 October with a comprehensive campaign inclusive of video, out-of-home, PR, print, digital and social activity running across Seafolly Australia channels.