SCA has announced the appointment of two Group Sales Managers in the Sydney TV team, reporting to the recently appointed head of TV sales Sydney, Holly Bradley.
Tammy Dobrow (pictured) has been promoted from her role as account manager at SCA. She has worked at SCA for four years across agency and direct TV advertisers and is part of the committee leading SCA’s Lab innovation initiative.
Michelle Felettigh has been promoted from her role of senior account manager. She has also been with SCA for four years and was nominated as Media i’s TV Sales Person of the Year last year.
Michelle Felettigh
Dobrow and Felettigh join group sales manager; Niki Jones to round out the Sydney TV Leadership team.
In July this year, SCA signed a new regional television affiliation agreement with Network 10, which saw 10 extend its metropolitan free-to-air television content from channels 10, 10 Bold, 10 Peach and 10 Shake into the regional Queensland, Southern New South Wales, and Victoria commercial television licence areas.
The affiliation will see SCA broadcast 10’s programs including MasterChef Australia, Australian Survivor, The Bachelor Australia, The Masked Singer, The Project and live ALeague, Westfield W-League, Socceroos, Matildas and FFA Cup matches.
“With our new affiliation with 10, it was imperative that we appoint strong leaders to continue to drive our exceptional results and luckily we didn’t need to look far. Tammy and Michelle have developed impressive relationships with our advertiser and agency clients, and both have extensive knowledge of the media sector. Their promotions are well deserved,” Bradley said.
Beverley McGarvey, chief content officer and executive vice president, ViacomCBS Australia and New Zealand, said: “We are delighted to announce our new agreement with SCA and that our premium content and live news and sport will reach more Australians through the SCA regional network.”
Jarrod Villani, chief operating and commercial officer and executive vice president, ViacomCBS Australia and New Zealand, said: “SCA’s strength in regional Australia, combined with Network 10’s growing audience will deliver a great experience for both viewers and advertisers.
“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong and successful partnership for years to come.”
Both appointments are effective immediately.