Southern Cross Austereo today announced Steve Brown (pictured) as its director of digital sales and operations, effective August 27. Brown will take on the leadership role replacing James Bayes. He’ll focus on growing digital sales, driving programmatic and supporting key partnerships
With an extensive media career, and over 10 years working across radio both in Australia with the Australian Radio Network and Nova Entertainment, and the United States with Clear Channel, Brown has an all-inclusive understanding and passion for the value of digital in the media landscape. Having worked with some of the best on-air talent Australia has to offer, and leading brands and agencies, his commercial insight has pioneered solution development and cross platform sales over the last decade.
Brown led product, vendor and commercial innovation at The Catch Group, an independent e-commerce startup, as well as growing an effective and significant sales team.
Brown recently fronted the digital development with News Corp growing traditional business through digital product development, client engagement and delivering commercial audiences by blending multimedia in solutions that deliver genuine ROI.
Southern Cross Austereo, director of digital and innovation, Vijay Solanki, said: “We are really excited to have a strong digital sales leader join our team. Steve will build on the great work achieved and take us to the next level. He will continue our drive in programmatic and drive the sales growth of our digital assets.”
Brown said: “I’m extremely excited about the opportunity to work with SCA who are at the forefront of innovation in Australia. It’s a very exciting time at SCA digital with a2x and an absolute focus on data driven solutions as part of the already powerful audience delivery. With market leading digital capability, highly engaging content a massive social footprint, continued growth will be my number one priority.”